Bachelor of Science (B.Sc.) Marketing
Build Brands. Inspire Customers. Drive Business Growth.
Successful businesses are built on meaningful customer relationships, innovative ideas, and powerful brands. The B.Sc. Marketing programme at Al-Muhibbah Open University equips you with the strategic thinking, creative mindset, and digital marketing expertise to understand consumer behaviour, build lasting brands, and drive sustainable business growth through flexible, technology-enabled learning.
Whether your ambition is to lead marketing campaigns, grow global brands, launch successful products, or build your own business, this programme prepares you to influence markets and create value in today’s competitive economy.
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Qualification: Bachelor of Science (B.Sc.)
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Faculty: Business & Management Sciences
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Duration: 4 Years (8 Semesters)
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Study Mode: 100% Online Learning
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Admission: 100L & Direct Entry
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Intakes: January • May • September
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Tuition: ₦250,000 Per Academic Session
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Recognition: NUC Approved
Learn to Create Value in a Customer-Driven World.
Marketing is more than selling products—it's about understanding people, solving problems, building trust, and creating experiences that inspire lasting customer loyalty. Today's organisations rely on marketing professionals who can combine creativity with strategy, technology, and data to deliver measurable results.
At Al-Muhibbah Open University, you'll develop the knowledge, practical skills, and innovative mindset to build brands, understand consumer behaviour, and lead marketing initiatives across traditional and digital platforms.
Program Highlights
Is This Programme Right for You?
This programme is ideal for students who enjoy creativity, communication, strategic thinking, and understanding what influences customer behaviour.
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Enjoy creative thinking and problem-solving
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Love communication and storytelling
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Interested in business and consumer behaviour
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Want to build brands and influence markets
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Aspire to work in advertising, media, or digital marketing
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Dream of growing businesses or launching your own brand
Learn How Great Brands Are Built.
Our curriculum combines marketing theory with practical learning experiences that prepare you to understand customers, create compelling campaigns, and develop strategies that drive business growth in today's digital economy.
Develop the Skills Behind Successful Brands.
Build expertise in consumer behaviour, digital marketing, branding, market research, and strategic communication while learning how organisations attract, engage, and retain customers in competitive markets.
Marketing Principles
Understand the foundations of creating, communicating, and delivering customer value.
Consumer Behaviour
Explore how customers think, make decisions, and interact with products, services, and brands.
Digital Marketing
Learn how businesses use digital channels, social media, content, and online platforms to reach audiences.
Brand Management
Develop strategies for building strong brands that inspire trust and long-term customer loyalty.
Market Research
Collect, analyse, and interpret market data to support informed business decisions.
Advertising & Integrated Communications
Design effective communication strategies across traditional and digital media.
Sales & Customer Relationship Management
Learn techniques for building lasting customer relationships and improving business performance.
Marketing Strategy
Develop comprehensive marketing plans that support organisational growth and competitive advantage.
Learn from Inspiring Educators
Our students learn from experienced academics, technology professionals, and visiting industry experts committed to delivering high-quality, career-focused education that prepares graduates for success.
Aliyu Ibrahim Usman
Librarian
Murtala Yusuf Forty Four
Bursar
Mrs. Ladi Ibrahim Thomas
Director of Business DevelopmentLearn Through Real Marketing Challenges.
Develop practical marketing expertise through a flexible online learning experience that combines expert teaching, business case studies, creative projects, and collaborative learning.
Recorded Lectures
Access engaging video lessons anytime and learn at your own pace.
Live Virtual Classrooms
Participate in interactive discussions with lecturers and fellow students during live online sessions.
Marketing Case Studies
Analyse successful brands, campaigns, and market strategies to strengthen your practical understanding.
Collaborative Learning
Share ideas, develop campaigns, and solve marketing challenges alongside your peers.
Continuous Assessment
Strengthen your skills through presentations, marketing plans, research projects, and practical assignments.
Digital Library
Access marketing journals, industry reports, research publications, and digital learning resources.
Academic Support
Receive personalised guidance from experienced lecturers, facilitators, and dedicated student support teams.
Learn Anywhere
Study seamlessly from your laptop, tablet, or smartphone—wherever inspiration finds you.
Learn from Inspiring Educators
Our students learn from experienced academics, technology professionals, and visiting industry experts committed to delivering high-quality, career-focused education that prepares graduates for success.
Aliyu Ibrahim Usman
Librarian
Murtala Yusuf Forty Four
Bursar
Mrs. Ladi Ibrahim Thomas
Director of Business DevelopmentProgress from Marketing Fundamentals to Brand Leadership.
Each stage of the programme develops your understanding of markets, customers, communication, and strategy, preparing you to create value for organisations and build brands that stand out.
Year One — Marketing Foundations
Build a strong understanding of business, communication, economics, and the core principles of marketing.
Year Two — Customer & Market Insights
Explore consumer behaviour, branding, market research, and digital marketing while developing practical marketing skills.
Year Three — Strategic Marketing
Strengthen your expertise in advertising, integrated marketing communications, customer relationship management, and strategic planning.
Year Four — Professional Marketing Practice
Apply your knowledge through marketing projects, campaign development, and real-world business challenges that prepare you for employment, entrepreneurship, or postgraduate study.
Shape Brands That Shape the World.
Marketing professionals help organisations connect with customers, build lasting relationships, and achieve sustainable growth. Your skills can open opportunities across multinational companies, startups, agencies, nonprofits, and entrepreneurial ventures.
Learn from Inspiring Educators
Our students learn from experienced academics, marketing professionals, and business leaders committed to developing creative, strategic, and customer-focused graduates prepared for today's evolving marketplace.
Aliyu Ibrahim Usman
Librarian
Murtala Yusuf Forty Four
Bursar
Mrs. Ladi Ibrahim Thomas
Director of Business DevelopmentHear from Our Students and Faculty
Discover how students, lecturers, and marketing professionals are developing the creativity, strategic thinking, and customer insight needed to build influential brands, connect with audiences, and drive business growth in an increasingly digital world.
Do I need previous marketing experience before applying?
No. The programme begins with foundational marketing concepts before progressing to advanced branding, digital marketing, and strategic management.
Can I complete the programme entirely online?
Yes. Our flexible digital learning platform allows you to study from anywhere while balancing your education with work and personal commitments.
Will I learn digital marketing?
Yes. Digital marketing, social media strategy, branding, and customer engagement are integrated throughout the programme
Can Marketing graduates work in different industries?
Absolutely. Every organisation needs marketing professionals to understand customers, build brands, and drive growth.
Is the programme recognised?
Yes. Al-Muhibbah Open University is licensed by the National Universities Commission (NUC), and its programmes are delivered in accordance with applicable regulatory standards
What makes AOU's Marketing programme different?
Our programme combines strategic marketing, digital innovation, consumer insight, and practical business learning to prepare graduates for success in today’s rapidly evolving marketplace.